Ten Ways to Improve Your Email Signature

1. Keep your signature as short as possible with only the most important information. Usually about 4 – 5 lines long is the norm.

2. Plain and clear fonts are the best to use. Do not use flashy text, colours or animations as this can often make the email slower to load or just won’t load at all.

3. Be careful with HTML formatting because it may not appear how you want it to for everyone.

4. Make sure you test your signature out on various email formats as some can be different and make your signature look jumbled or unreadable.

5. Optimize your logo and your primary address.

6. Show any web links as some hyperlinks will not open in some email formats.

7. Avoid multiple phone numbers and email addresses, use your primary contact information.

8. Provide a link to social networking sites if you think this will add benefit to your cause.

9. Don’t use Legal Disclaimer information unless you really have to, as it can look boring and it may frighten off some customers.

10. Make sure email signature is the only thing present at the bottom of your email after it has been sent and you haven’t got another companies logo or info after yours. It looks unprofessional.

You might quite rightly be asking, What is a Email Signature?

Well it's very similar to a footer on the bottom of a normal snail mail letter, that provides contact information for you or your business. Like a footer it enables a person or company to contact you if needed, but it also provides you with a valuable opportunity to sell yourself.

Is it necessary to have an email signature? Well no, but it does help and I have had people contact me independently becuase my email has been forwarded to someone else.

The tips to the left will help you produce an excellent email signature and the tips have come from valuable experience.